Kill Your Darlings online marketing grid

Using the internet to promote a movie release in the UK

Example 1

• What is it? Youtube trailer
• What is the source? www.youtube.com
• Above/below the line? Below
• Who is it attempting to reach? Youtube users, young people
• How is it a valuable marketing opportunity? Free, easily accessible, potentially unlimited audience

Example 2

• What is it? Cut up art exhibition
• What is the source? www.standard.co.uk
• Above/below the line? Above
• Who is it attempting to reach? Adults, newspaper readers, art fans
• How is it a valuable opportunity? Potentially large audience, website is easily accessible

Example 3

• What is it? UK Facebook page
• What is the source? www.facebook.com
• Above/below the line? Below
• Who is it attempting to reach? Anyone with a Facebook account
• How is it a valuable opportunity? Free, easy and instant to update, easily accessible website, very popular website

WEEK 3 Case Study 4 - Kill Your Darlings Distributing and Marketing to the UK

10 Questions: Kill Your Darlings

1. UK release date?

6th December 2013

2. Institutions behind the film's production and distribution?

SONY Pictures, Killer films, Benaroya pictures,

3. Production budget?

$2 million

4. The film's nationality

American

5. What kind of production is it?

Independent low budget

6. Any connections with other films?

No

7. Director?

John Krokidas

8. Any star names in the cast?

Daniel Radcliffe, Dane DeHaan, Elizabeth Olsen, Michael C. Hall

9. What is the film about?

Kill your darlings is an American biographical drama about the murder of David Kammerer committed by Lucien Carr in 1944 which brings three writers together to spark the Beat Revolution.

10. Who will the film appeal to?

Daniel Radcliffe fans, drama/thriller fans, fans of the actors, fans of John Krokidas films

WEEK 2 Case Study 4 - Kill Your Darlings Distributing and Marketing to the UK

I saw a film poster at Euston and Highgate station whilst travelling on the Northern Line. People of all age groups travel on the London Underground however the main group of people who this poster would reach is people travelling to and from work. 

WEEK 1 Case Study 4 - Kill Your Darlings Distributing and Marketing to the UK

A cut-up art Kill Your Darlings art exhibition is being held on the 21st, 22nd and 23rd of November. I found this on the internet and due to the unlimited audience which the internet has, this advertisement is aimed at all kinds of audiences.

A Daniel Radcliffe interview discussing his nudity in the movie by Yahoo Lifestyle. Yahoo Lifestyle is an online news website which is able to reach all kinds of groups of people.