3. Are you pleased with the footage and your edit? Is it how you expected it to look?

The Footage

Overall, I am pleased with the footage. I think that the white scenes and photography scenes were shot particularly well. I also like the close ups of the lead male and female roles. I feel that the majority of the scenes were shot in a very similar way to the actual music video and so they look very impressive when watching our video alongside the actual "Girls" video.

Having said this, we didn't seem to get each shot.

For example, in the shots above, our version is a long shot of the lead male role whereas, in the real video, Matt Healy is presented using a mid-shot.

The Edit

I feel that Ellie and I were very successful when carrying out our edit and I am very pleased with the outcome. I think that our grading works well and we managed to conceal any continuity errors within the footage. 

The hardest continuity errors to conceal were within the vespa/car scenes because I don't feel we had enough shots to choose from and so we ended up reusing certain shots which led to obvious continuity errors. However, we spent a lot of time on these scenes and I feel that any continuity errors have been concealed well and are almost unnoticeable. 

4. How do you think your prelim experiences will impact on your approach to next term's music video coursework?

I think that this experience will benefit me hugely when completing next term's music video.

I would now feel comfortable playing a main role in front of the camera if necessary. Whereas, before the prelim task, I felt daunted by the idea of performing in front of a camera at all (let alone as a main role!). I also feel that I know much more about how to perform in front of a camera because I initially thought that performing in front of a camera was the same as performing on stage. However, through performing in the prelim video, I have come to realise that the performance needs to be exaggerated in front of a camera.

The prelim task has also helped me understand exactly how to run a professional music video shoot. There are several components needed for a music video shoot to run smoothly which I have noted down for our actual music videos. I now realise that a lot of hard work and planning goes into a music video shoot and I will definitely take that into account when planning the A2 music videos.

After shadowing those controlling the camera, I now understand how to move a camera efficiently around a music video shoot. I also now know how to check the framing of a shoot is exactly as it needs to be. I also shadowed the lighting team and have learnt how to experiment with colours to create different moods to suit different scenes. These skills will definitely come in handy when filming my A2 music video.

The editing process taught me a lot of new skills which I will utilise during the A2 project. For example, I learnt how to experiment with contrast and brightness to create more aesthetically pleasing footage. I also learnt how to sync audio which will be extremely useful when editing my A2 footage as it will make the editing process much faster and more efficient. I also learnt that you should watch through every take of each shot to ensure that you find the best footage rather than just going for the first/last take.

I learnt how to manually add in 'flashes'. This could potentially come in handy during our A2 music video edit.

WEEK 4 Case Study 3 - Desolation of Smaug Distributing and Marketing to the UK

I saw a large poster on the side of a bus in Enfield on the way to school. 

The Hobbit: Desolation of Smaug online marketing grid

Using the internet to promote a movie release in the UK

Example 1

• What is it? UK Facebook page
• What is the source? www.facebook.com
• Above/below the line? Below
• Who is it attempting to reach? Those with a Facebook account
• How is it a valuable marketing opportunity? Free, easy and instant to update, potentially unlimited audience

Example 2

• What is it? Mail online article about the making of Middle Earth
• What is the source? www.dailymail.co.uk
• Above/below the line? Above
• Who is it attempting to reach? Daily mail readers, younger adults
• How is it a valuable opportunity? Easily accessible online, potentially unlimited audience

Example 3

• What is it? Youtube trailer
• What is the source? www.youtube.com
• Above/below the line? Below
• Who is it attempting to reach? Youtube users, young people
• How is it a valuable opportunity? Free, potentially unlimited audience, easily accessible website, very popular website

Kill Your Darlings online marketing grid

Using the internet to promote a movie release in the UK

Example 1

• What is it? Youtube trailer
• What is the source? www.youtube.com
• Above/below the line? Below
• Who is it attempting to reach? Youtube users, young people
• How is it a valuable marketing opportunity? Free, easily accessible, potentially unlimited audience

Example 2

• What is it? Cut up art exhibition
• What is the source? www.standard.co.uk
• Above/below the line? Above
• Who is it attempting to reach? Adults, newspaper readers, art fans
• How is it a valuable opportunity? Potentially large audience, website is easily accessible

Example 3

• What is it? UK Facebook page
• What is the source? www.facebook.com
• Above/below the line? Below
• Who is it attempting to reach? Anyone with a Facebook account
• How is it a valuable opportunity? Free, easy and instant to update, easily accessible website, very popular website

WEEK 3 Case Study 3 - Desolation of Smaug Distributing and Marketing to the UK

I saw a ten second teaser trailer for the Desolation of Smaug on channel E4 at around 10:30pm. E4 is a channel watched predominantly by teenagers and young adults so the advert was most likely aiming to reach this sort of age group.

Whilst at the cinema at around 8:30pm I saw a full trailer for the Hobbit: Desolation of Smaug. This is a great way to reach film fans as they would not be going to the cinema if they were not avid film watchers. The certificate of the film I was watching was a 12 so the right age group for The Hobbit was being targeted (12+)

WEEK 3 Case Study 4 - Kill Your Darlings Distributing and Marketing to the UK