The Hobbit: Desolation of Smaug online marketing grid

Using the internet to promote a movie release in the UK

Example 1

• What is it? UK Facebook page
• What is the source? www.facebook.com
• Above/below the line? Below
• Who is it attempting to reach? Those with a Facebook account
• How is it a valuable marketing opportunity? Free, easy and instant to update, potentially unlimited audience

Example 2

• What is it? Mail online article about the making of Middle Earth
• What is the source? www.dailymail.co.uk
• Above/below the line? Above
• Who is it attempting to reach? Daily mail readers, younger adults
• How is it a valuable opportunity? Easily accessible online, potentially unlimited audience

Example 3

• What is it? Youtube trailer
• What is the source? www.youtube.com
• Above/below the line? Below
• Who is it attempting to reach? Youtube users, young people
• How is it a valuable opportunity? Free, potentially unlimited audience, easily accessible website, very popular website

Kill Your Darlings online marketing grid

Using the internet to promote a movie release in the UK

Example 1

• What is it? Youtube trailer
• What is the source? www.youtube.com
• Above/below the line? Below
• Who is it attempting to reach? Youtube users, young people
• How is it a valuable marketing opportunity? Free, easily accessible, potentially unlimited audience

Example 2

• What is it? Cut up art exhibition
• What is the source? www.standard.co.uk
• Above/below the line? Above
• Who is it attempting to reach? Adults, newspaper readers, art fans
• How is it a valuable opportunity? Potentially large audience, website is easily accessible

Example 3

• What is it? UK Facebook page
• What is the source? www.facebook.com
• Above/below the line? Below
• Who is it attempting to reach? Anyone with a Facebook account
• How is it a valuable opportunity? Free, easy and instant to update, easily accessible website, very popular website

WEEK 3 Case Study 3 - Desolation of Smaug Distributing and Marketing to the UK

I saw a ten second teaser trailer for the Desolation of Smaug on channel E4 at around 10:30pm. E4 is a channel watched predominantly by teenagers and young adults so the advert was most likely aiming to reach this sort of age group.

Whilst at the cinema at around 8:30pm I saw a full trailer for the Hobbit: Desolation of Smaug. This is a great way to reach film fans as they would not be going to the cinema if they were not avid film watchers. The certificate of the film I was watching was a 12 so the right age group for The Hobbit was being targeted (12+)

WEEK 3 Case Study 4 - Kill Your Darlings Distributing and Marketing to the UK

10 Questions: The Desolation of Smaug

1. UK Release Date?

 13th December 2013


 2. Institutions behind the films production and distribution?

 MGM, New Line Cinema, WingNut Films


3. What's the film's production budget?

$250 million


4. Nationality of the film?

 USA and New Zealand


 5.What kind of production is it?

 3-D Studio Production


 6. Any connection with other films?

Part 2 of the Hobbit trilogy


 7. Who's the director?

Peter Jackson


 8. Any star names in the cast?

Benedict Cumberbatch, Orlando Bloom, Martin Freeman, Ian Mckellen, Richard Armitage, Evangeline Lilly


 9. What is the film about?

The Dwarves continue their quest to reclaim Erebor from Smaug.


 10. Who will this film appeal to?

 Lord of the Rings fans, those who liked the first film, adventure/drama/fantasy film fans, fans of the actors, Peter Jackson film fans

10 Questions: Kill Your Darlings

1. UK release date?

6th December 2013

2. Institutions behind the film's production and distribution?

SONY Pictures, Killer films, Benaroya pictures,

3. Production budget?

$2 million

4. The film's nationality

American

5. What kind of production is it?

Independent low budget

6. Any connections with other films?

No

7. Director?

John Krokidas

8. Any star names in the cast?

Daniel Radcliffe, Dane DeHaan, Elizabeth Olsen, Michael C. Hall

9. What is the film about?

Kill your darlings is an American biographical drama about the murder of David Kammerer committed by Lucien Carr in 1944 which brings three writers together to spark the Beat Revolution.

10. Who will the film appeal to?

Daniel Radcliffe fans, drama/thriller fans, fans of the actors, fans of John Krokidas films

WEEK 2 Case Study 4 - Kill Your Darlings Distributing and Marketing to the UK

I saw a film poster at Euston and Highgate station whilst travelling on the Northern Line. People of all age groups travel on the London Underground however the main group of people who this poster would reach is people travelling to and from work. 

WEEK 2 Case Study 3 - Desolation of Smaug Distributing and Marketing to the UK

Papadopoulos & Sons Director Q&A

Marcus Markou, director of Papadopoulos & Sons, came in for a Q&A session with our class. I found this session extremely useful as we learn a lot about the production and distribution of films however I have never actually spoken face-to-face with a director about the processes he went through in order to get his film 'out there'.

The top 5 things I took away from this session are:

1. You don't need a big budget to create a very popular film.
2. Targeting specific groups within your target audience is an extremely effective way of creating word of mouth e.g. Marcus Markou directly contacted fish and chip shop owners living in London.
3. Casting big names puts you at a great advantage as it immediately attracts the fans of that specific actor e.g. Stephen Dillane.
4. It is difficult to predict what proportion of the budget is spent on actors and locations as each actor/location varies.
5. Social media is a great way to spread word of mouth about low budget films as it is a below the line method and has an unlimited potential audience.

WEEK 1 Case Study 4 - Kill Your Darlings Distributing and Marketing to the UK

A cut-up art Kill Your Darlings art exhibition is being held on the 21st, 22nd and 23rd of November. I found this on the internet and due to the unlimited audience which the internet has, this advertisement is aimed at all kinds of audiences.

A Daniel Radcliffe interview discussing his nudity in the movie by Yahoo Lifestyle. Yahoo Lifestyle is an online news website which is able to reach all kinds of groups of people.

WEEK 1 Case Study 3 - Desolation of Smaug Distributing and Marketing to the UK

Papadopoulos & Sons

Written and directed by independent filmmaker, Marcus Markou, Papadopoulos & Sons is a British comedy-drama set in London. The story follows the wealthy Greek immigrant entrepreneur, Harry Papadopoulos and his family as they lose everything other than a fish and chip shop. The Papadopoulos family, along with Harry's stereotypically Greek brother, make the decision to move into the "3 Brothers" fish and chip shop where Harry learns to let go and embrace his Greek heritage.

Cast

Stephen Dillane as Harry Papadopoulos

George Corraface as Uncle Spiros

Georgia Groome as Katie Papadopoulos

Frank Dillane as James Papadopoulos

Ed Stoppard as Rob

Cosima Shaw as Sophie

The Trailer