Using the internet to promote a movie release in the UK
Example 1
- What is it? Youtube trailer
- What is the source? www.youtube.com
- Above/below the line? Below
- Who is it attempting to reach? Youtube users, young people
- How is it a valuable marketing opportunity? Free, easily accessible, potentially unlimited audience
Example 2
- What is it? Cut up art exhibition
- What is the source? www.standard.co.uk
- Above/below the line? Above
- Who is it attempting to reach? Adults, newspaper readers, art fans
- How is it a valuable opportunity? Potentially large audience, website is easily accessible
Example 3
- What is it? UK Facebook page
- What is the source? www.facebook.com
- Above/below the line? Below
- Who is it attempting to reach? Anyone with a Facebook account
- How is it a valuable opportunity? Free, easy and instant to update, easily accessible website, very popular website
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