Using the internet to promote a movie release in the UK
Example 1
- What is it? UK Facebook page
- What is the source? www.facebook.com
- Above/below the line? Below
- Who is it attempting to reach? Those with a Facebook account
- How is it a valuable marketing opportunity? Free, easy and instant to update, potentially unlimited audience
Example 2
- What is it? Mail online article about the making of Middle Earth
- What is the source? www.dailymail.co.uk
- Above/below the line? Above
- Who is it attempting to reach? Daily mail readers, younger adults
- How is it a valuable opportunity? Easily accessible online, potentially unlimited audience
Example 3
- What is it? Youtube trailer
- What is the source? www.youtube.com
- Above/below the line? Below
- Who is it attempting to reach? Youtube users, young people
- How is it a valuable opportunity? Free, potentially unlimited audience, easily accessible website, very popular website
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