The top 5 things I took away from this session are:
- You don't need a big budget to create a very popular film.
- Targeting specific groups within your target audience is an extremely effective way of creating word of mouth e.g. Marcus Markou directly contacted fish and chip shop owners living in London.
- Casting big names puts you at a great advantage as it immediately attracts the fans of that specific actor e.g. Stephen Dillane.
- It is difficult to predict what proportion of the budget is spent on actors and locations as each actor/location varies.
- Social media is a great way to spread word of mouth about low budget films as it is a below the line method and has an unlimited potential audience.
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