I saw a ten second teaser trailer for the Desolation of Smaug on channel E4 at around 10:30pm. E4 is a channel watched predominantly by teenagers and young adults so the advert was most likely aiming to reach this sort of age group.
Whilst at the cinema at around 8:30pm I saw a full trailer for the Hobbit: Desolation of Smaug. This is a great way to reach film fans as they would not be going to the cinema if they were not avid film watchers. The certificate of the film I was watching was a 12 so the right age group for The Hobbit was being targeted (12+)
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